Article by Rajesh Khare

13 Sept 2025 | Worcester, MA

It was a special day as the Boston Celtics recognized the India Society of Worcester (ISW) at an exclusive event held at the Auerbach Center, the team’s state-of-the-art practice facility overlooking the Boston skyline. It was an appreciation event by the Celtics for all their partners, and ISW was honored to be a part of this gathering.

This recognition builds on more than a decade of partnership between ISW and the Boston Celtics, dating back to 2010. Over the years, ISW has introduced Celtics fans to Indian culture through performances such as singing the National Anthem, presenting Bollywood dances, and showcasing traditional folk instruments.

Most recently, the ISW Symphony Dhol Tasha Lezim team delivered a rousing pregame performance at TD Garden on December 12, 2024, ahead of the Celtics vs. Detroit Pistons game. Volunteers filled the arena with the powerful beats of the Dhol, Tasha, Zanj, and Lezim. The performance was a proud moment for the entire community, captivating thousands of spectators with authentic rhythms of India.

Ragini Seth, an ISW volunteer who helped establish this partnership, reflected: “It all started with a group dancing to ‘Jai Ho’ on the parquet floor. Since then, ISW has brought Indian culture to Celtics fans in many ways.”

That spirit of collaboration and appreciation continues to thrive. ISW is grateful to the Boston Celtics for their recognition and looks forward to many more opportunities to celebrate the coming together of sports and culture.